Anche quest'anno dedichiamo un post al dossier del mercato europeo della bici appena pubblicato da Conebi
"Confederation of European Bicycle Industry".
L'Italia come al solito è il paese con la maggior produzione di biciclette, ricambi ed accessori in Europa.
I dati rilevati sono basicamente stabili e si riscontra un notevole sviluppo del mercato delle bici a pedalata assistita.
"SUMMARY ITALY BICYCLE MARKET IN 2015
BASICALLY STABLE – BOOM OF E-BIKE The data of 2015 on the sales and
manufacture of bicycles, both traditional and EPAC, are essentially
stable compared to the previous year with a slight decline (-2.5%).
If we give a look only to the EPAC we have big increasing of
production (+ 90.3%) and sales (+9.8%). The same is true for exports
where E-Bikes fly to +166%. A total of 1,653,709 bicycles were sold
in Italy during 2015. Also the sales channels are changing: there are
many more fans who buy through the Mass or Specialist Distribution.
Specifically regarding the distribution of traditional bikes sold in
Italy, the numbers are so divided: about 1 million bicycles were sold
via traditional GDS and GDO, while the remaining through the channel
of IBD. A small portion, about 2% of the total, was purchased online.
Going into detail 56,189 E-Bikes were sold in 2015. Also the
production numbers doubled: it goes from the 8,720 units produced in
2014 to 16,600 in 2015. Even more exciting data regarding exports
with an increase of 166%, which bodes well for the future. One of the
main reason of these success on sales is the high speed of these
vehicles (25Km/h) as a good compromise to move as cyclist in urban
traffic, especially in congested areas where the speed differential
vanishes with cars and motorbikes making promiscuous circulation
safer. The success of the industry has led to the entry of new
players into the world of the E-Bike: motorcycle companies and,
incredibly, of components for appliances that have started the
production of engine components to be applied to electric bicycles.
And if on one hand we record a drop in the export of finished
traditional bicycles, the export side of parts, components and bike
accessories has a slight increase (+1.7) to signify the quality of
our products that are recognised internationally. Then we record the
request of our components, but suffer on assembling the finished
product, where evidently we are not competitive. The import of parts
and components, however, has the international price increase and a
decrease in imported quantities of 5.5%. "The market data in
2015 deliver a scenario on the big change in mobility: the boom of
E-Bike is the confirmation - said Corrado Capelli, President of
Confindustria Ancma. In fact, more and more fans of the two wheels
choose the pedal assisted bicycles to move around in city traffic.
The agility and reduction of fatigue in the movements are the two
positive indicators of this growth both in production and in exports.
We hope to maintain the same trend for 2016 ". CYCLING: They are
100 million euro entered in the last Stability Law and for the design
and construction of tourist cycling paths. The Ven.To, namely the
Venice Turin, along the Po, the bike lane Verona Florence, extension
of the Brenner tract to Verona. Confindustria Ancma hopes that also
the bike lane Apulian Aqueduct will be defined and introduced into
the main project together with the GRAB, a cycling lane around the
city of Rome. CONFINDUSTRIA ANCMA realised for GRAB an economic
impact study to estimate projections for future business."
Interessante dato riguardante il Regno Unito:
"The UK manufactures only a small
quantity of bicycles - about 70,000 pa. The main manufacturer is
Brompton, with folding bikes; Pashley produces some 'classic' models,
as well as 'special needs' bikes. The U.K. market is therefore
principally supplied with bicycles imported from the Far East:
principally Vietnam, Cambodia, Thailand, China, Philippines, Sri
Lanka, India."
Dal grafico vengono riportate solo 53000 unità, il 0.4% della produzione Europea.
Importante cambio di tendenza per la Spagna, in crescita la vendita di E-bikes e bici urbane:
"SUMMARY SPAIN HUGE GROWTH IN E-BIKES,
ROAD AND URBAN SALES
While mountain bicycling is still the major
segment in Spain with 46% market share, E-bikes units sold grew well
above the rest of categories with 39% more units than previous year.
Road bicycles (20% growth) and Urban bikes (13% growth) are the other
two segments pushing the total volume up to 1,103,839 Units. Is well
known that cycling in Spain is mainly sporty and mountain bicycle is
always the top sales category. Nevertheless, 2015 was the first year
in which mountain bikes units sold declined (-1.69%). Once again the
Spanish bicycle industry can look back on successful year in E-bikes
sales with a huge growth in units (39.35%) and turnover (56%),
despite the sales figures are still significantly lower than in other
European countries (24,604 Units). The children’s bike is still the
second sales category (35% share) but it’s also a stagnant market
in which sales declined this year by 1.78%. In the road bicycles
category, the impact of new disc brakes has been felt. The complete
bikes equipped with disc brakes give an excellent sales growth in
both units (20.54%) and value (26.38%). This sales hike made the
average sales price for each new bike sold at Spanish IBDs reach
record a level of over one thousand and five hundred euro; € 1,526
to be precise. On the other hand, the Spanish urban cycles market
reports a sales hike in units sold (13.25%) but a substantial decline
in value (-8.03%) due to the decrease of the average retail price
from €270 to €220. All these figures give an increase of 1.4% up
to 1,103,839 units for the entire bicycle market where the general
growth of bicycles’ average prices and the sales growth in
components, helmets and apparel show a turnover increase of 8.62%
reaching €1.47 billion. The complete bicycle is with a 42.36% over
the total sell-in market volume the main product category, followed
by components which represent a 35.95% of the total sell-in value.
The third category is textile with a 6.51% followed by helmets with a
4.13% and shoes with a 4.30%. The number of Companies operating
within the bicycle sector has grown during the last five years more
than a 12%, reaching 337 companies in 2015. Last year 18 new national
manufacturers were created reaching 150 Spanish bicycles, helmets,
components, apparel and accessories manufacturers. In this market
expand situation, Independent Bicycle Dealers saw how their bicycle
turnover grew by 12.6%. Meanwhile Multi-sports chains (-6.3%) and
Hypermarkets (-2.9%) saw decline their bicycle turnover. Last but not
least, the employment performance in the cycling market grew well
above the National average creating 2,124 new jobs between companies
and dealers which represent a growth of 12.71%."
Per consultare il dossier completo clicca qui:
Per approfondire:
